Excellent Writing = Credibility

Honest and persuasive communication builds the foundation for your business’ credibility. This is the best way to develop long-lasting relationships with your clients, customers and employees.

Credible writing is more than grammatically correct and coherent. It inspires and strengthens trust in your business’ message and goals; it builds loyalty.

Here are a few important strategy for building credibility with excellent writing:

  1. Explain issues clearly. Readers appreciate clarity and simple, logical writing makes you seem more knowledgeable. Avoid readers scratching their heads at all costs. This is especially important when writing emails, letters and presentations. 
  2. Use specific facts, not vague statements. Whenever possible, reference highly specific information and figures to support your claims. Readers quickly become skeptical if you only use generalizations. This is especially important when proposing a new idea, explaining a new strategy or defining results.
  3. Reference credible sources. Offer your readers several credible sources that support your message. The sources may be from your project research, or simply provide readers with additional reading. This is especially important when writing presentations and reports.
  4. Address concerns, weakness and mistakes. Be honest and forthright—this is the best way to establish and grow trust with your readers. Let them know that you’ve thought about their potential concerns and owned up for mistakes. You can then move on with their full support. This is especially important when writing memos, emails and presentations.
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One thought on “Excellent Writing = Credibility

  1. Smart points and the order of your points is very valid!

    Some issues don’t fit quantitative (numeric or measurable) facts and cause a rift among staff. This causes writers to muddle towards an issue with a long intro and to be unclear about the purpose of the communication.

    Oddly, I’ve observed a number of business people finishing an email, a report or a web update with the very sentence that should start the message. (Re-reading and editing a message is an important step in clarifying the issue.)

    For example, a website is down and there were a series of miscommunications over a period of several months that contributed to the end result. I tend to find people reference dates and specific messages in great detail and get distracted from resolving the current outage and don’t suggest steps to prevent the mistake from being repeated.

    Too much info? While email threads are credible sources, the people involved are often put in a position of defending their conversation, rather than identifying root causes and committing to solutions.

    How would you quickly and professionally deal with non-quantitative issues? How would you communicate credible facts when dealing with staff staff who are defensive of their involvement in issues?

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