Benefits of Ezines for Your Business

Infographic on how Social Media are being used...

Infographic on how Social Media are being used, and how everything is changed by them. (Photo credit: Wikipedia)

We all know how important internet marketing is for business growth — and how complicated it can be. With so many platforms, strategies and social media outlets, it can be difficult to determine what’s best for your business.

The ezine is one method of internet marketing that should not be overlooked — it’s simple, inexpensive and a highly professional way to fortify relationships online.

What are Ezines?

Ezines are newsletters or messages emailed to a group of people who have opted to receive them. There are many formats, including email and PDF, and many ezine services for distribution. Some businesses send ezines every day, while others send them once a month or once a quarter.

With these short, simple messages, your business can offer insightful and valuable information to prospective clients. You highlight your expertise, how you’ve helped other clients and the benefits of working with you.

What are the Benefits of Ezines?

  • When you market with ezines, your business will be on the top of your clients’ minds. In essence, sending an ezine gives your business free publicity.
  • Unlike other internet marketing platforms, ezines are highly professional and well-suited for B2B marketing. They can also be used to sustain interest from Facebook, Twitter, Pinterest and other social media sites.
  • Past customers, clients and prospective clients appreciate reading your thoughtful ideas and learning from your experience. Ezines aren’t advertisements, so recipients are more likely to read them as they arrive in their inbox.
  • An ezine is the perfect platform to strengthen professional relationships. Your readers will come to know your business closely and even come to think of you as a trusted authority in your niche subject.
  • Ezines produce long-term results. Clients interested in your products or services who may not be able to purchase them right away can opt to receive your ezine. Your messages remind them of your business over a long period of time. Once they’re ready to purchase, they’ll turn to you right away.

Creating a strategic, polished ezine for your business will generate growth and build your online presence! Make sure that ezines are an element of your business’ internet marketing campaign. Remember, however, that crafting well-structured and effective copy for your ezine is difficult, so enlist an expert for content strategy and writing help, especially when just starting out.

Keywords and Quality

website

Image via Wikipedia

Bob Bly – a successful copywriter and internet marketer – recently wrote a blog entry “Articles By the Pound” about the challenges of writing articles and content for websites.

Bly argues that instead of opting for keyword-intensive articles that are churned out quickly and inexpensively, website owners and internet marketers should insist on high-quality and interesting articles.

SEO, keyword development and search analytics are very important for ensuring that your website gets found. Without the right search terms, your website, intranet page or blog won’t ever get found by your readers.

However, when writers focus solely on keywords, the language seems forced and, often, generic. Your site may be found more often, but the readers probably aren’t impressed with your content.

How can you improve your website’s content quality and still get found? 

  • Develop an extensive bank of keywords and search terms. Aim for 250 words for an entire website and 50 words for an article. By having a larger bank of options, your keywords won’t be repeated over and over.
  • Write the site’s content WITHOUT looking at the keywords. Write interesting, well-organized articles that speak directly to your audience so they’ll keep coming back to your site for more. This type of writing takes skill and talent, so make sure that it’s valued.
  • Review the website’s copy and replace any words that have a keyword synonym.
  • Review the website’s copy once more and check that you have at least one or two keywords per paragraph. Every title should include a keyword, as well as the footer and page description.

To craft a readable, clear and highly interesting website, your top priority should be the content’s quality and your second priority the keywords. People will easily find your articles and site – plus, those who are seriously interested in your thoughts will be impressed by your knowledge, understanding of your audience and clarity!