3 Benefits of Blogging Ahead

Blogging for your business increases traffic to your website, builds customer loyalty and drives sales. At such a small cost, what’s not to love?

Blogging takes lots of time and energy, often without knowing if there’s been any real return. When I work with clients creating their blog strategy and individual posts, I always preach the value of “blogging ahead” or writing posts to be published two or three weeks ahead of time.

Why is “blogging ahead” so helpful?

1. It’s more efficient and consistent. You can create a consistent schedule for your posts, so your readers will grow to rely on your blog as their go-to source for information. Writing ahead of time is also much more efficient, since you can write when you have spare time or carve out a few hours to write posts for the next month. In the end, this is faster than writing posts on the day you want them to be published.

2. You stay motivated. Blogging can be draining since you have to continually come up with new ideas and write great content. When you “blog ahead,” you write when you’re more motivated—not crunched for time. You’ll enjoy the process more and, therefore, are more likely to grow a great blog.

3. Your blog’s content is better. When you write ahead of time, you’re more likely to produce thoughtful, well-written content instead of something that’s just thrown together. Take the time to create the best articles you can and your readers will thank you with their continued readership. You can still write highly topical “spur of the moment” articles, but this shouldn’t be your blog’s foundation.

“Blogging ahead” is a great strategy. Try establishing a blog calendar or creating a “bank” of five to ten polished articles that can be published when needed. Or, consider hiring a professional blog writer to help you get started or maintain your business blog. I offer a Blog Post Package service—ten compelling posts to help you build a better blog and incite meaningful conversations.

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2013 Goals

2013-business-plan

Via BDB.co.uk

First of all, thank you for your readership and support throughout 2012! It’s been a great year.

Now, onward to 2013! I want to share a few of my goals for this year pertaining to Lexington Writing Firm:

  1. Read more. I read quite a bit already, but don’t have a set time to read about business and business writing. Throughout January, I want to read pertinent blogs or books first thing every morning for fifteen minutes. I can already tell that a cup of coffee and a bit of reading is a great way to start the day!
  2. Share more real-life business writing experiences. I work for great clients and have the opportunity to write great projects. I’m very serious about protecting non-disclosure agreements, but I can (and will) share projects’ challenges and solutions.
  3. Offer more tips and tricks for email. Writing email messages is the most popular topic here, so I plan to blog more about this vital issue. I also have a few other ideas to help you write better, smarter emails in the works.
  4. Connect better. I hope to share interesting articles that I find, as well as have a few guest bloggers share their thoughts here.
  5. Loosen up. Writing about writing in business can be pretty dry stuff. Yet, in practice there’s lots of fun and humor to be found. I want to loosen up a bit here and share the less serious side of business writing.

What are your writing goals for 2013? I’d love to hear!

Lee Iacocca on Communication

You can have brilliant ideas, but if you can’t get them across, your ideas won’t get you anywhere.

~Lee Iacocca